Thinking Outside of the Box!!


Thinking outside the box is to think differently, unconventionally, from a new perspective. This phrase often refers to novel, creative and smart thinking.

This is sometimes called a process of lateral thought. The catchphrase has become widely used in business environments, especially bymanagement consultants and executive coaches, and has spawned a number of advertising slogans. “Out-of-the-box-y-ness” has also caught on recently.