First it was spam now oatmeal, next choke sandwiches wrapped in plastic
Morning Edition, December 22, 2008 · The competition for oatmeal is heating up. Starbucks recently put oatmeal on its menu. And it’s been one of the company’s fastest selling new food items ever. Now the smoothie chain Jamba Juice will offer slow-cooked, organic oatmeal at its 750 stores starting in January. The raw ingredients are so inexpensive that oatmeal provides some very comforting profit margins in this chilly economy.